Licks Liquor Store

Branding  +   Naming  +   Marketing  +  Design

If the point of alcohol and alcohol consumption is fun then why are most liquor stores so boring? Welcome to Licks, the fun house for adults where the term "kid in a candy store" has been brought to life! The Licks concept was brought to life to give society a less dull and lifeless liquor store that would cater to everyones needs during dull and boring times.

  • Licks Liquors
  • Food & Beverages
  • Design, Branding, Marketing
  • May 19th, 2018
  • N/A
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Alcohol, because no great story ever started with a salad

- Anonymous

The Licks brand identity is fun, bright, loud and enticing with the brands vision in mind; to be the fun house of liquor stores and bring some life and happiness to those in need. The font is vibrant and the colour scheme meets the brand message with vibrance and happiness.

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Licks has an identity so vibrant and fun that it was impossible to get the colour scheme wrong. The gradient needed to portray the brand personality as perfect as possible.
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