Part of being a vixionary brand is seeing potential in other brands and executing the vixion to the core. This was the case with El Toro Meats. The brand needed a complete makeover in order to compete with other competitors. The aim was to put the name to the brand and we believe this couldnt have been executed any better. We created a bold, masculine brand identity that would best fit El Toro(The Bull) without confusing the market as to what the brand was about.