Road Fund Lesotho

Branding  +   Identity  +   Marketing  +  Design

With the Vixion Group expanding, our work has also been crossing borders. The vixion was to create a brand identity for Road Fund Lesotho as well as brand guidelines to help assist the brand in keeping consistency for all suppliers. It was during the ideation process that we decided to play with a rebrand and propose a more modern, visually appealing and simplified idenity that would portray the brand message and vision accuratly.

  • Road Fund Secretariat
  • Road Works
  • Design, Branding, Identity
  • August 1st, 2019
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The road to success is always under construction.

- Lily Tomlin

Through our well maintained roads; excellent revenue collection and efficient road maintenance; we take great pride in being recognized as one of the leading Road Funds in Africa.

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The Road fund Logo consists of two elements, the basotho hat and a road. These elements portray the brand purpose and message.
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