Ultimate FM

Branding  +   Identity  +  Design

Ultimate FM is one of the leading urban radio stations in Lesotho. The brand appeals alot to the younger generation and it is this target market that deserves a more fitting brand identity. The vixion was to create a modern, timeless and fresh brand identity for Ultimate that will offer a youthful and energetic experience. The proposal made sure that the brand message would communicate to the target audience with simplicity.

  • Ultimate Radio
  • Radio
  • Design, Branding, Identity
  • January 11th, 2019
  • N/A
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On TV the people can see it. On radio you've got to create it.

- Bob Uecker

Ultimate FM is an urban radio station that needs a more fitting identity. The proposed visual identity needed to fit in with modern brands and stand out from the competition. We created a logo that would visualise the brand vision and message with simplicity.

logo mammut
The Ultimate FM Logo consists of a simplified music note and a circle. The two elements represent the unity of music.
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